The Importance of Strategic Partnerships In A Nonprofit Organization – Growth and SustainabilityNovember 17, 2021
In 2010, I expanded my nonprofit Science, Engineering and Mathematics Link (SEM Link) to a national nonprofit organization by relocating to the San Francisco Bay Area. Since the organization’s inception in 2005, we have developed a strong program structure that has enhanced the math and science educational experiences for over 1000 Metropolitan Atlanta youth. I realized that our organization was introducing math and science to students and providing resources for educators and parents in a unique and innovative way; therefore it was time for the expansion of our programs. While looking at other nonprofits organizations that have been around for several decades had a national presence and strong strategic partnerships. I wanted to model my organization after those successful organization so that we can achieve our vision of “unveiling potential for exposure” for more students around the country.
When starting a nonprofit organization there are many steps that go into turning the idea into a business and developing operational and program structure. Developing strategic partnerships is the last thing on your mind, you just want to get the organization up and running based on your business plan and your vision. However, once the nonprofit is operating and you’ve accomplished most of the things in your initial business plan, it is time to think about growth and sustainability. In the first 5 years of a nonprofit organization’s existence, you are just trying to get resources to implement your programs and develop your brand. The partnerships you establish aren’t strategic because you align yourself with anyone that is willing to take a chance on a new nonprofit organization. You don’t always pick organizations or corporations that allow you to stay true to your mission or achieve the goals for establishing the particular partnership. But after a few years and successful programs under the organization’s belt, one’s brand has been developed and you can put more thought into your partnerships. You realize that your partnerships are key to taking your organization to the next level, from a start up to sustainable organization.
Strategic partnerships are called that because of the planning that goes into identifying and developing those relationships. The strategic part of establishing partnerships is analyzing your brand, your goals and your current resources; then finding organizations that will allow you to get the things that you need in order to take your organization to the next level. But partnerships are about what you can bring to another organization to help them with their brand, achieving their goals and enhancing the resources available to them in order to help them achieve their goals. A great partnership allows both organizations to do that and is a win-win for both. A nonprofit strategic partnerships should be established are with community organizations, corporations, academic institutions and government agencies,each of which have their specific role in helping a nonprofit organization achieve its mission.
Corporate partners are important because corporations, government agencies and colleges and universities provide valuable resources for nonprofit organizations. Corporate partnerships provide resources such as volunteers, in kind service and good donations and financial contributions, that are critical for program implementation. Colleges and universities provide a special resource for youth serving organizations because it provides volunteers closer to the student you serve to provide role models for college 麥盧卡蜂蜜香港 preparation and career exploration. In addition, hosting events on college campus provides students with an opportunity to visit a college campus, which not every student has an opportunity to do. The right corporate partners not only provide resources for your organization, but can help the organization build its reputation to get additional resources. I’ve personally experienced with my nonprofit establishing a new corporate partnership with a company because of the companies that were our existing corporate partners. Corporate partnerships aren’t limited to large corporations; small and medium sized businesses make great corporate partners as well.
Nonprofits provide their corporate partners with an opportunity to implement their corporate social responsibility plan in its community. They provide an opportunity for its employees to give back to their community by volunteering. There are many consulting firms that volunteer their employees expertise to provide nonprofit organizations with service such as public relations, marketing plans and other services that they could not afford. Nonprofit organizations also provide corporations with an opportunity get tax write off when they make financial contributions to the organization. The final thing that nonprofits provide corporations that they partner with marketing and advertising opportunities; most nonprofits list their corporate partners on their website and other promotional materials
The key to nonprofits establishing strategic corporate partnerships is having the infrastructure to attract and maintain these relationships. The first step in this infrastructure is to have a message that informs corporations of who you are, what you do as organization and how they can help. Corporations have various resources and interests, so be sure to give corporations options when asking for their help. For example, when asking for a financial contribution have various levels for receiving donation with each level having rewards based on the amount of the contribution. The rewards for financial contribution should not be equal, the more a corporation gives the more rewards they should receive for their contribution. In addition, do you research when soliciting corporate partnerships, don’t approach any organization that doesn’t historically support initiatives that are related to the mission of your organization. Also know how an organization provides support, there are some corporations that will never make a financial contribution, but will provide in kind service or good donation that are just valuable as a financial contribution to your organization.