What’s the Cost of Digital Marketing: Marketing Agency Vs FreelancerOctober 12, 2021
At some point, most businesses engage external digital marketing expertise to provide inbound marketing, SEO, PPC, and social media services. In Dubai, that expertise comes in the form of either an agency or freelance talent. In a tough B2C and B2B environment, budgets are tight, and largess limited, so how can prospective clients come to grips with the cost of digital marketing in Dubai? Why Hiring A Digital Marketing Agency In Dubai Is Cheaper Than You Think! Up until now, establishing what the reasonable costs are for hiring a digital marketing agency in Dubai have been murky and anything but transparent. Relying on gut instinct won’t get you very far and public data on rates and fee for services remains elusive.
If you are considering tapping into external digital marketing expertise, gaining a clear line of sight on the average costs being asked for monthly retainers and hourly rates for digital marketing in Dubai can be challenging and time consuming to compile. Digital Marketing Pricing Survey Insights A recent survey by Credo, a company that matches prospective clients with marketing agencies or consultants released the results of its latest survey of digital marketing pricing acheter des abonnés. The survey was distributed to 184 respondents across 19 countries and produced some interesting insights on the present trends for the cost of digital marketing. Freelance consultants consistently price based on hourly or monthly base rates and project fees. Worldwide digital consultant rates continue to be based on years of experience. Consultants with 1-3 years of experience, charge around $88, while those with 10+ years of experience charge an average of $189.
Agency pricing appears all over the map. Agencies with 2 to 5 employees and 6 to 10 employees actually charged more on average than agencies with 11 to 20 employees according to the survey SEO agencies appear unsure about pricing their services with pricing being all over the shop. The survey showed an hourly range of $145 to about $181 Agencies and consultants with a strong strategy focus charge higher rates compared to those with a broader portfolio of services Monthly retainers, project fees, and hourly rates are all higher for strategy related services
Organizations in India are changing their marketing strategies. From the time of traditional ways of marketing, today, every organization’s key marketing strategy is digital marketing. The scope of digital marketing is so vast in India, it has created an array of career opportunities.
With almost a fourth of the country’s population holding a smart phone in their hands with unlimited internet access, marketing agencies are finally realizing how important it is to concentrate their budget and resources on digital marketing in India, especially its mobile marketing aspect. Long gone are the days when companies with their sky high marketing budgets used to think about just billboards and hoardings, print media ads, TV and radio ads, etc. To stay ahead of the competition and survive such competitive times, a lot of startups are not even thinking about traditional marketing.
Companies, whose sole purpose is to promote their brand name, are trying to push their product or service, especially through advertising on social media platforms. On the other hand, companies who’re trying to sell their product or service are doing it through, “Pull marketing”, i.e., advertising on search engines, where the users or the consumers know their requirements. This example may not always be true.
Now, talking about the career opportunities in digital marketing in India, there are a lot of fields in online marketing you can choose from. Some of them are, search engine optimization (SEO), pay per click (PPC), social media marketing and optimization (SMM & SMO), email marketing, content marketing, digital analytics and many more. The scope of internet marketing in India is so vast, it has spread from metropolitan cities to tier 2 cities in India. You don’t really need a degree to start your career in internet marketing, but to expertise in any aspect of digital marketing, from your journey as a digital marketing intern to digital marketing manager, you need professional guidance.