How Recessed, Track and Bollard Lights Are Proving the Theory That Less Is MoreAugust 30, 2021
For any business, creating the right atmosphere for clients and customers is important. It is not only a matter of aesthetically impressing any new customer who walks in, or of promoting a certain image for the business, but has much to do with encouraging confidence in them to spend. The choice of lighting is therefore commercially significant, and there can be no surprise that lighting wholesalers have vast ranges on offer. Business that is less main stream usually has different considerations to the high street shop. Galleries and boutiques, may wish to project a specific image, and restaurants, which may wish to promote comfort and intimacy. This has allowed such lighting options as recessed lighting to make a contribution to style, with track lighting also playing a specific role in providing the desired lighting effect. Often, the right atmosphere has a lot to do with the expectations that people have of the particular business. A dental surgery with low lights, for example, is not going to strike much confidence in a client. The lighting, therefore, says a lot. We look at three specific lighting types to see how and where they can be used to create the desired effect for a particular business Telescopic bollards .
These are amongst the most popular for those high street clothing stores that wish to project the idea that they are in touch with the latest fashions. However, there is another key reason why spotlights aligned on a track high on the ceiling is favoured. That is the lack of intrusion they cause. The common light can be intrusive when highlighting specific items would otherwise require a bulb being either very close or very bright. The track allows discreetly designed spotlights to be placed high above the heads of the customers, while still silently picking out the areas that require attention. This ability to highlight and yet remain almost unnoticed is also why they are particularly common in art galleries and museums. Any distraction is unwelcome to those enjoying such artistic events.
These are, of course, chiefly used for outdoor purposes. However, they can play a key role like creating the first impression that a country guesthouse, hotel or restaurant may want to convey, particularly if they have a garden to show off. The last thing that a guesthouse wants to do is look garish since that is opposite to the experience that is generally desired by guests. There are also practical reasons for having bollard lighting installed, especially when there is a driveway to light up. But a key marketing aspect for a hotel, guesthouse or restaurant is the romantic moonlight stroll, for which a suitably lit garden or pathway route would be necessary. These lights can be placed beneath the overhang of small trees and bushes, or against a traditional stone wall to add a sense of timelessness. Even when the moon is nowhere to be seen, bollards can guide the walkers, provide ambiance and enhance the experience for diners, guests and visitors alike.
Common not only in businesses but modern homes, the recessed light is probably the ultimate in discreet lighting. However, it can be either bright or low in strength depending on the desired effect. For many restaurant owners, for example, the desire for intimacy prompts them to use recessed lighting in walls that are uplighting, thereby using the ceiling as a distributor of the light. This helps to soften the light in the room. Alternatively, the more traditional downlights are often used in home showrooms, where brightness is important. This is not just necessary to allow customers to inspect the kitchen fittings or living room furniture on offer, but is also used to create a positive, confident mood, which is arguably what home owners wish to infuse into their own homes through their purchase.
Of course, track lighting is also used in showrooms, but there remains a more homely feel about recessed lights, perhaps because of the neatness of their fitting. The track option has a more industrial or urban style about it, perhaps because of the common chrome finishing that it can come in. However, as far as lighting wholesalers are concerned, the options are their domain but the specific choice is always the customers.